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Joint Ventures
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There are many kinds of joint ventures which result in two or more businesses forming mutually beneficial relationships. At its simplest this would include approaches such as reciprocal website linking, which is a means of encouraging the visitors of another website, to visit your own site.
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Having a predominately local focus, Force 4 Computing is able to match participating clients to benefit from joint marketing campaigns. Typically we will broker a venture between two non-competitive businesses with complementary offerings. Such a combination forms a logical marketing opportunity and a chance for both parties to benefit from increased sales and publicity.
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A couple of examples of such joint ventures include:
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The Anniversary Celebration of a local Garden Nursery being jointly marketed with an outdoor furniture promotion by a local Hardware Store.
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or
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A promotion by a local Sports Shop incorporates their customers receiving vouchers for reduced membership at a local Gymnasium / Sports Club.
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As you can see, such Joint Ventures, complemented with a suitable Email, Newsletter and Website marketing strategy, are likely to be highly successful.
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