ADVANTAGES OF ONLINE NEWSLETTERS

Not only do Email Newsletters overcome all the disadvantages opposite, a powerful argument in its own right, but they also enable the following very important benefits:

Personalised Content - specific to each email recipient, this helps build the relationship between you and your customer.
Links to yourWebsite - take the reader directly to promotional pages and additional information.
Interactive - dialogue between you and your customers is encouraged via ‘contact us’ links, surveys and forms.
Easily Updateable - changing printed material takes time and costs money, whereas email newsletters can be updated at short notice.
Highly Cost Effective - being distributed electronically there are no printing, paper or postage costs!

ARE YOU STILL USING THE POST?


 Time consuming to produce
 Expensive to print
 Requires packing & envelopes
 Costly postage
 Delivery can take days
 May not find it’s way to recipient