UK consumers online: 50% of UK adults use the Internet at home or at work; 46% of UK homes are connected to the Internet; 3% have broadband access; average household spends 9 hours online.
(Feb 2002, Oftel)

A US study predicts rises in 2002 budgets for email marketing (+17%) and online advertising (+9%). Respondents also revealed that 12% of their sales now come from web sites.
(June 2002, Doubleclick)

GartnerG2 says Email Marketing Campaigns threaten traditional Direct Mail promotions. Analysts say advertisers must build a cost effective, permission-based email campaign.
(Wall Street Research Net Report)

Around 65 percent of marketers say they plan to increase their use of email newsletters. Almost two-thirds of B2B marketers and more than one-half of B2C marketers also claim that they plan to increase their use of email newsletter sponsorship.
(Aug 2002, Intermarket Group)

SMEs online: 59% of UK SMEs now have Internet access
(Feb 2002, Oftel)

80% of the UK's online population receives direct email: Email is swiftly overtaking traditional direct mail, with over 100 million marketing emails sent in December 2001. Includes Top 10 of UK marketing emails by volume.
(March 2002, NetValue)

Spending on email marketing: Forrester forecasts that spending on email marketing will grow from $1.3 billion in 2001 to $6.8 billion in 2006. Jupiter Media Metrix is more optimistic, forecasting growth from $1 billion in 2001 to $9.4 billion in 2006.
(May 2002, ZDNet)

Email marketing increases sales: two thirds of US companies report increased sales in 2001 as a result of using email marketing.
(April 2002, DM News quoted in Nua)