We are highly experienced and obtain higher than industry average open rates on our campaigns ...



Force 4 Computing are highly experienced in designing and sending on your behalf responsive, marketing email campaigns.  They render very well, on any device used.


We can manage your contact lists, via a sign up form if required.  We can personalise your campaigns and include a pre-header to be more effective, and include any social media and unsubscribe links.

We then track and produce reports so you can see how successful your campaign performed.  These include statistics such as the percentage open rates, click throughs and bounces (please see the glossary of meanings below).


Force 4 send email campaigns from our own dedicated IP address, which means Force 4 build their own reputation and your email is much more likely to get to your intended recipient.  Most email marketing companies will send your campaign with a shared IP address, which are likely to be ruined by other senders sending spam.


Delivery rates are also significantly improved as we configure domain keys and SPF records on your own domain from which we mail out from, on your behalf.


Force 4 are proud to say that their email campaigns have a much higher than industry average open rate of 38%, (compared to 24.88%*)Our Click through average rate is also higher at 14%, compared to the industry average of 4.06%*.

*source: smartinsights.com April 2018


An idea of our pricing ...


If artwork is supplied for the mailing:  £30-50 per campaign (no maximum contacts)

F4 to design artwork in-house: price on application, please get in touch for a no obligation quotation.

Force 4 provide you with a post campaign report, so you can see how your email performed.  This usually follows via email in PDF format 7-10 days after your campaign was sent.


  • Open rate


This is a contact who has opened your newsletter at least once, and has accepted to download its content (including images).


You have to distinguish between "openings" (which can be multiple) and "unique openings".


Open rate % = [Total number of openings]/[number of sent emails]


  • Click through rate


This is a contact who clicked at least once on a link in your newsletter.


  • Click-to-Open Rate


The click-to-open rate of your campaign is your contacts' number of clicks divided by the number of openers. There are three kind of rates that will allow you to analyse your campaign's effectiveness.

The click rate is the one you must maximise: It directly represents your campaign's effectiveness.


This means that the click-to-open rate represents the effectiveness of your e-mail's content: Whether it's interesting and relevant to your contacts.


Click rate % = [Total number of clicks]/[number of sent emails]


  • Bounce


The term "bounce" refers to a message that has failed to be delivered and resulted in an error message. There are two types of bounces: "soft bounces" (caused by a temporary problem and future campaigns will be sent to these recipients and "hard bounces" -  a permanent problem.  These recipients will be automatically "blacklisted" and will no longer be sent your messages. (non-existent address or blocked email address).


Blacklisted: Contacts may be blacklisted for several reasons:


  • Complaint (your contact has reported the email as SPAM)
  • Unsubscription (your contact has asked to unsubscribe from your messages)
  • Unsubscribed by admin
  • Hard bounce


Note: Our system at Force 4 Computing automatically blacklists contacts that result in hard bounces.


  • The "Heat Map"


The Heat Map shows the "hot" and "cold" areas of your email. Hot areas had the most activity and Cold had the opposite. You will never get the same number of clicks on each of your links. This difference may be due to your links and the interest that your readers on them, or even the arrangement of your newsletter: some areas being more visible than others.

The Heat Map is very useful for learning what your contacts like and how to improve your marketing efforts. For example, you can work on areas of your email that have not been successful, and use links in areas with more activity, etc.


Stanbury House,

1 The Avenue,



United Kingdom

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Force 4 Computing Ltd

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We specialise in the creation, development and on-going maintenance of websites for our business clients, together with smart phone app creation services.


We strive to put their business first and believe that technology is only a means to an end.  If you want clear advice and a helpful communicative web design company, then give us a call.


Tel: 01934 830 679

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